Telstra icon

 

objectives 

Deliver brand value that builds a consistent visual ux with an icon initiative across all of Telstra's Business Units and Media platforms. 

outcome

Although slow to see positive influence, strong adovacates and key stakeholders within the business ensured Telstra Icon is now alive and delivering great results for all of Telstra Business Units. Very proud to see such a small but important initiative that helps Telstra customers in everyday dealings whether in be on mobile for paying a bill or advertising.

please note: designs shown are provided as examples of icons in practice and all copyright belongs to the original content copyright holders.